BENCHMARK
Competitive Price Benchmarking
Compare price positioning across brands, models and trims.
From datato decision
We design, analyse and implement intelligent mobility systems grounded in data and built for the real world.
01 / Pricing data
The insight you see.The data behind it.
Comparable market intelligence starts long before the dashboard.
Pricing intelligence
01Market positioning
02Portfolio comparison
03Affordability
Underlying data
Data foundation
COMPARABILITYStructured records · Consistent comparisons · Coverage & depth awareness
COMMON DATA MODELMarket · Brand · Model · Trim · Powertrain · Price
MARKET CONTEXTRegistrations & economic indicators
OFFICIAL SOURCESManufacturer websites & vehicle configurators
Prices become intelligence when they are comparable.Comparability is built below the surface.
Price Competitiveness Index
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One data model. Multiple perspectives.
From market overview to version-level pricing.
PCI · Price Competitiveness Index
Use cases
Eight ways PCI turns automotive data into business decisions.
MONITOR
Price Evolution & Market Monitoring
Track price movements and changing market strategies.
STRATEGY
Pricing Strategy & Product Positioning
Assess launch prices, positioning and competitive gaps.
PORTFOLIO
Portfolio & Trim Optimization
Identify price gaps, overlaps and range opportunities.
PROMOTIONS
Promotions & Discount Intelligence
Compare list prices, offers and promotional pressure.
FLEET
Fleet & TCO Benchmarking
Evaluate fleet acquisition costs and TCO opportunities.
OPPORTUNITY
Market Opportunities & White Spaces
Reveal underserved price bands, technologies and body types.
RESIDUAL VALUE
Residual Value & Used Car Intelligence
Explore depreciation through new and used vehicle prices.
PCI · Price Competitiveness Index
One engine.Multiple applications.
Business applications
A single pricing intelligence foundation can power multiple business solutions.
Pricing intelligence engineCompetitive BenchmarkingCompare price positions across vehicles and markets.
Price MonitoringTrack price changes and competitor moves.
Automotive Price IndexBuild structured market-level pricing indicators.
Launch Pricing SimulatorExplore pricing scenarios for new models.
Portfolio OptimizationIdentify gaps, overlaps and range opportunities.
Promotions IntelligenceAssess offers, discounts and commercial pressure.
TCO & Fleet IntelligenceConnect acquisition prices with ownership costs.
Residual Value AnalysisLink new-car pricing with depreciation and resale.
Price Competitiveness Index
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